Social media usage was the topic of a program presented at the Thursday, March 21, meeting of the Trenton Rotary Club, held at the BTC Bank community room. Jackie Soptic presided over the business meeting, Phil Hoffman gave the prayer, and Steve Taylor served as the sergeant at arms. Diane Lowrey introduced the program.
Megan Pester, who owns the business Amplify Creative and serves as the director of marketing and admissions at North Central Missouri College, explained to Rotary members how social media can enhance their businesses and organizations. She emphasized the importance of maintaining a presence on social media platforms like Facebook, Instagram, and X, noting that research indicates that 75 percent of individuals research businesses and organizations online before using their services. She highlighted the necessity of regularly updating social media sites, which demonstrates a commitment to customers.
Mrs. Pester, holding an undergraduate degree in marketing, shared examples of businesses that have benefited from social media. She provided tips for establishing and maintaining a social media presence, many of which she noted are free or very low cost. Her business, Amplify Creative, assists with setting up and managing social media sites.
During the business meeting, Mrs. Soptic reminded members of their donations to the Shoes for Orphan Souls and Bright Futures Trenton shoe projects and encouraged members to sign up for the Rotary Convention in April.
The program next week will be presented by exchange student Emma Redaelli, who has been staying with the Dillon and Lora Harp family during the current school year. Scott Sharp will also present information about the local economic development sales tax proposal that is on the April 2 election ballot. Diane Lowrey will be the program chairperson.
