Missouri Attorney General Eric Schmitt has announced that Missouri has joined a bipartisan, multistate investigation of JUUL Labs.
The 39-state multistate coalition is investigating JUUL’s marketing and sales practices, including the targeting of youth, and more.
“Ensuring that Missourians, especially our kids and teenagers, are protected is an integral part of my job as Attorney General. With this multi-state investigation, we will be looking closely into JUUL’s marketing practices, specifically relating to younger consumers,” said Attorney General Schmitt.
While traditional cigarette use has plummeted among youth, vaping is skyrocketing, undermining national progress towards reducing tobacco use.
The National Youth Tobacco Survey conducted by the U.S. Food and Drug Administration and Centers for Disease Control in 2019 found more than 5 million youth reported having used e-cigarettes within the past 30 days, up from 3.6 million just one year prior.
In 2019, according to the Center for Disease Control, 1 in 4 high school students said that they use vaping products.