The Missouri State Highway Patrol has launched an upgraded Missouri AMBER Alert system that streamlines the process to get alerts to the public faster. The new system includes wireless emergency alerts, automated social media alerts, and a public website, www.moalerts.mo.gov, which provides the latest information on AMBER Alerts active in Missouri at any time.
Under state law, the Missouri State Highway Patrol has responsibility for initiating AMBER Alerts when a missing child meets the criteria set forth in Section 210.1012 RSMo.
The new Patrol alert system directly utilizes FEMA’s Integrated Public Alert and Warning System (IPAWS) to deliver AMBER Alert messages to cellular carriers, eliminating a step in the previous system, which first delivered alert messages to the National Center for Missing and Exploited Children for distribution.
Each AMBER Alert will include photos and descriptions of the missing child and suspect, if available. The new system’s automatic alert updates are designed to reduce the possibility that outdated information will continue to be shared on social media. This new system also will automatically update the Patrol’s Facebook and GHQ Twitter accounts.
The Missouri Alerts website allows members of the media and public to subscribe to emailed AMBER Alerts. Subscribers receive immediate notification any time details contained within an active AMBER Alert are updated. Anyone interested may subscribe to MO Alerts by going to www.moalerts.mo.gov, selecting “Subscribe to MO Alerts” on the left side of the webpage, entering their email address, and clicking “Subscribe.” Subscribers will receive a verification email and must click on the link provided to complete the process.
Many factors affect the speed at which AMBER Alerts reach the public, including cellular phone carriers and broadcaster capabilities and protocol. It is the hope of the Missouri State Highway Patrol that the new system can help reduce the critical minutes between when an AMBER Alert is initiated and when the media and public are notified. Streamlining this process and continuously providing up-to-the-minute information increases the likelihood of successfully recovering the missing child.