The Missouri Highway 36 Quilt Trail received an award recognizing its efforts to target a specific niche market and achieve great results.
Lieutenant Governor Mike Parson, who serves on the Missouri Tourism Commission, and Missouri Division of Tourism Director Dan Lennon presented the Pathfinder Award to the Missouri Highway 36 Heritage Alliance at the Missouri Governor’s Conference on Tourism.
Hamilton’s Missouri Star Quilt Company Marketing Director Meg Gazaway and Saint Joseph Convention and Visitors Bureau Project Development Director Beth Carmichael accepted the award. Both represent the Heritage Alliance.
The group created the quilt trail about three years ago which includes quilt shops in Cameron, Hamilton, Jamesport, Chillicothe, Wheeling, and Kirksville.
The Heritage Alliance notes the 18 participating shops report revenue increases of more than 20%, increased visitor traffic, and the need to hire additional staff.
The Highway 36 Quilt Trail has been featured in McCall’s Quilting as well as America’s Patchwork and Quilting.